Launch of the “Fifty Thousand Readers” initiative to celebrate World Arabic Language Day

ABU DHABI- To mark this year’s World Arabic Language Day, and in light of the Golden Jubilee celebrations in the United Arab Emirates, the Abu Dhabi Arabic Language Center (ALC) has partnered with Storytel to launch the “Fifty Thousand Readers” initiative, to promote the culture of digital reading in the Arab world.

Through this initiative, ALC is offering 50,000 lucky readers a free three-month subscription to the Storytel platform, one of the world’s largest collections of audiobooks and e-books in Arabic.

Dr Ali bin Tamim, President of the Abu Dhabi Arabic Language Center, said: “Improving and promoting fluency and knowledge of the Arabic language through educational tools and partnerships with organizations like-mindedness is key to our mission at the Arabic Language Center. We are delighted to mark World Arabic Language Day by partnering with Storytel to launch the “Fifty Thousand Readers” initiative that promotes digital content reading in the Arab world and encourages people to delve into the abundant resources. available in libraries and digital platforms. “

Sebastian Bond, Head of Middle East and North Africa at Storytel, said: “Storytel is delighted to be working with the Arabic Language Center to provide audiobook subscriptions in the region. Its mission is to make a wide range of stories available to everyone, everywhere. We are proud of our huge Arabic catalog and believe that consuming books can create new knowledge and a broader perspective that helps make the world a more empathetic place. “

Storytel is one of the world’s largest subscription audiobook and e-book streaming services, offering more than 700,000 titles globally. It operates in 25 markets across the globe and is one of the leading audiobook streaming services in the Middle East and the Arabic speaking world.

ALC promotes the Arabic language and advances its reputation through strategies designed to develop it and encourage its use in the scientific, educational, cultural and creative sectors. It aims to facilitate intercultural communication and promote mastery of the Arabic language nationally and internationally, in addition to supporting Arab talents in writing, translation, editing, scientific research, creation of audiovisual content. and the organization of book fairs.

© Copyright Emirates News Agency (WAM) 2021.